Step into the world of fashion like never before with Jeremy "Prince" Nowell, a visionary on a mission to redefine style accessibility. Prince's journey began at Eastern Illinois University where he pioneered the campus's first modeling organizations, igniting a passion that would fuel his path forward.

​

Over the years, Prince honed his craft with electrifying fashion shows that blended runway spectacle with theatrical flair, captivating audiences and featuring celebrity hosts like Tami Roman and Que from the R&B group, Day 26. His productions, brimming with diversity and social consciousness, challenged conventional beauty standards, celebrating beauty in all its forms.

​

After establishing himself in Chicago with "PoorBoy, RichTaste," Prince continued to elevate the fashion scene, gracing prestigious theaters and events across the city. From the iconic stages of the "Greenhouse Theater Center" to the empowering platform of "The Black Women's Expo," Prince's impact resonated deeply, amplifying societal issues while celebrating diversity.

​

At the start of 2020, Prince was tapped to style the Grammy Nominated, Multi-Platinum Recording Artist and Actress, Miki Howard, for a concert event at the City Winery and they've built an ongoing working relationship to date. 

​

Despite the setbacks of the pandemic, Prince bounced back in 2021 with "Catwalk District," signaling a triumphant return to the forefront of high-fashion entertainment. On June 2, 2024, Prince launch his next adventure: a storefront named, Poor Boy Rich Taste, in the vibrant Uptown community of Chicago, IL. This store promises to blend love, acceptance, and haute couture into an unforgettable retail experience.

​

Join us as we unveil a new era in fashion—where every style enthusiast can indulge in richness without breaking the bank. Welcome to the future of fashion with Prince —where innovation meets affordability, and every wardrobe tells a story.