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Our founder, Jeremy "Prince" Nowell, is a fashion fanatic with a vision of providing rich aesthetics on a poor man's budget.  Prince received his initial introduction to the world of fashion in 2010 where he became the first-ever founder of Eastern Illinois University's first modeling organizations, “E.N.T Models” + “GLAM”.  

Prince spent the next 4 years honing his skills by producing sold-out fashion shows, commercials and photoshoots. During this time, he skillfully produced more than a dozen high-octane shows that fused theatrics, runway and dance to make a spectacle for attendees. He worked with over 200 models and booked top celebrity entertainers to host such as VH1 Basketball Wives star, Tami Roman, Diddy's former Day 26 band member, Que, Danity Kane's D. Woods, Bad Girl's club star, Natalie Nunn, America's Next Top Model star, Erin Wagner and many more. 

Upon graduation, Prince left the small town of Macomb, IL and headed back to Chicago where he could broaden the reach of his audience.  Shortly after, Prince founded the production company, “PoorBoy, RichTaste”.

It was important for Prince to increase the caliber of his events while also embedding social messages within his shows. He wanted his new brand to serve as a counter-attack to society's harsh standards on beauty. His shows boasts models of all shapes, size, race, gender and height. Prince believes, "true beauty cannot be defined and those that try to are incapable of taking in all of the beauty that this world has to offer."

After his launch, Prince produced fashion shows at some of the most popular theaters in Chicago, which included "Greenhouse Theater Center", "Center on Halsted - Hoover-Leppen Theatre", "Under The Gun Theater" and more!


In 2019, Prince was booked to showcase his collection at the 25th anniversary of the "The Black Women's Expo", which  is the largest lifestyle exposition for Black women in the country providing a platform where the societal issues faced cannot only be amplified but tackled!

At the start of 2020, Prince was tapped to style the Grammy Nominated, Multi-Platinum Recording Artist and Actress, Miki Howard, for a concert event at the City Winery. 

Unfortunately, success would soon be cut short in 2020 as Prince’s shows came to a drastic halt due to the health pandemic, Coronavirus, which threatened social events for nearly two years.


In 2021, Prince thankfully returned to the stage with the production, “Catwalk District”, and is ready to embark on his journey of spreading love, acceptance and high-fashion on a budget with one fashion show at a time. 

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